Giving First IS The Rule
I’m sure by now you’ve heard at least once that you should always be giving first in your interactions with customers and potential customers. When you do that, you establish to your customer that it’s NOT all about you. You start off by giving in order to create trust and confidence in your work and business. In short, you create an atmosphere for success.
Let’s face it. How many times have you come upon a person or their site and you can tell from the get go who’s important to them. They talk or write just about themselves and you’re supposed to care because they say they’re great. That’s not how it works, though, is it? At least for me, when I run into somebody who won’t shut up about themselves, I’m looking for the nearest exit.
Why? Because I know that interaction will focus on how what they have will work for me. Not how they can help me to succeed. Who wants to be around or do business with that person? Not me!
Compare These Emails
Email communication is sometimes the only way we have to reach out to our potential clients and colleagues. Why is it so many of us completely ignore all the courtesies we show in person? Let me give you a couple examples and you tell me which one you’re more likely to respond to.
Dear Mr. Jones,
I’m hoping that we can do business in the future so I’ve set up a special link for you to purchase my products at.
Here’s the link: www.im a loser.com
Look forward to working with you!
I hope you and your family are doing well! I know things get busy this time of the year and I wanted to shoot you a quick email before it got too crazy.
I enjoyed meeting with you at the Mindset Conference last week! It sounds like you’ve got some great ideas for your business.
If you would like to continue our discussion over skype here is a link you can follow to schedule the best time for you. www setuptotalk .com
In the mean time, here is a short PDF that will tell you who we are and what we do. Included in that package is a guide called Using Email More Effectively. You can get that at the same link with one download.
Let me know if there’s any questions I can answer or any way I can help your business grow.
Have a great day,
I know those may seem like extreme examples but I think you get the gist of what I’m saying. Starting off any correspondence without truly acknowledging the recipient can be a fatal error. Read on.
Top Three Ways To Give In Email
To Give In Email You Should Always
- Always start out by showing you know and remember the client if you’ve met them before. If not, at least don’t tear right into “what can you do for me” or “let me tell you all about me”. Let the person know you believe they matter. It makes a world of difference!
- Offer anything you are going to give the person as early as possible and definitely before you ask them to do ANYTHING for you!
- Let them know you’d like to continue the relationship (or establish one) and get out of their face. Nothing shows respect better than a short email.
Giving First Is Always Preferable
I hope this post has at least given you a quick rethink of how you do your email business. So many of us are buried in email that we shoot off anything we can just to get through the list.
Don’t let this be YOU! If you feel an email really needs more time, set it aside and move through the others that aren’t as critical. Just remember not to sit on any of them too long. Especially, any that are for initial contacts. Nothing tells a person you really don’t give a crap quicker than an email that takes a week to respond to.
C’mon, admit it. You’ve had emails that took a week for somebody to get back to you. How did you start reading the reply? With a negative mindset, right? By waiting a week to answer you, they all but killed any chance they ever had of doing business with you.
We’re all busy but having somebody act like they’re busier than us is just a plain insult. Don’t kill any chance you have of doing business with somebody by tainting the relationship this way.
Let Me Hear From You
Do you have things you do with every email you send that distinguishes you from the rest? I’d love to hear them! Please leave them in a comment below and I promise to respond to them if you’d like me to. Also, if you gained something from this post and you know somebody who could use a friendly “reminder’, please forward this to them or share it on your favorite social media platform using the buttons below.
Until next time,