Entrepreneurs are always trying to watch their expenses. We want to make sure our money is going for things that can have the greatest impact on our businesses. At least at first, we’ll try to do as much of the work as we can so we can keep more money. We’d never consider using an expert.
That’s how we think at FIRST.
Then, We Look For Things We Can Delegate/Outsource
As we grow, we realize we shouldn’t be doing everything ourselves. We hear the most successful entrepreneurs shout from the rooftops that success is NOT a solitary pursuit. We’ve got to find people we can depend on if we’re ever to be successful.
So, we start looking at the things we’re no good at or hate doing and try to see if we can delegate or outsource it. We worry initially that the breaking in period for our helpers might severely strain our time. In a short while, we see all these fears were not necessary. We’ve either outsourced successfully or at least made the decision that we might just have to keep doing some of these tasks until we can find the right talent.
The main thing is we start to see the benefit in not trying to do everything ourselves. This is the beginning of our evolution as entrepreneurs.
The Good and Bad of Doing It All Ourselves
One of the upshots of the “doing everything ourselves” period is we DO learn how to do a LOT of stuff. This is useful for when we hire people because it helps us understand better what we need them to do.
The downside of this is many of us learn enough skills to be dangerous in any of the categories. You know, the guy who says he “knows wordpress” but looks at you pie-faced when you mention CSS? The truth is, a lot of us learn “about” how to do things and not really how to do them or do them correctly.
The bad part about the “jack of all trades” mindset is we’re often too quickly dismissing using an expert who REALLY knows how to do something. We claim we can’t afford it or don’t trust somebody else or whatever. Bottom line is we continue doing things we shouldn’t and it really hurts us and our businesses.
I Decide To Outsource In a Big Way
Let me tell you about a recent experience I had with an expert. I want to show you how paying for their help not only benefited me now but will yield dividends in the near to distant future.
I recently decided to start a new website. I’d done my research and decided it was a good project to take on. Normally, I’ll do the initial WordPress setup myself and at least get a skeleton site up. I’ll then spend probably the next couple months at least trying to get it to look like something and get some content on it. This is usually a source of huge anxiety and frustration for me as I wrestle with the technical aspects of the site and realize how inadequate my skills are for this task.
But hey, I was saving money, right? As I’ve mentioned in an earlier post on using your time, nothing could be further from the truth.
So, I decided to do things the right way this time.
Having a Community Helps
I belong to the Laptop Lifestyle Academy community and one of the members is a woman, Kerry (also known as the Blog Mechanic) who regularly helps other members through their tech challenges. In all my interactions with her she has always been kind, considerate and immensely helpful with the technical aspects of the blogging platform. The fact that she was also educated in Yaro Starak’s Blog Mastermind program was just icing on the cake. I mean, how often are you going to find a developer who also knows what you are trying to do from a business perspective.
After a few exchanges back and forth I bit the bullet. I purchased her Comprehensive Package and set the process in motion. I had heard nothing but good things about her from other members so I was getting excited to see how this would play out.
Results Beyond What I Had Hoped For
I just had my site delivered to me last week. In her announcement email she attached a personal video showing me the things I’ll need to do initially. And I don’t mean some tech laden run through of the million things that we COULD be doing either. A very thorough look at each of the areas I’d need to make changes to or decisions on in the coming weeks. I couldn’t have been happier to see this project really taking shape!
The big surprise I got is one of the tools she uses for configuring WordPress sites, Beaver Builder, turns out to be the exact tool I’ve been searching for to update a couple of my older sites! While she was working on my site, I’ve spent hours and hours trying to find an easy way to make my older sites mobile friendly and fresh. After twenty minutes of work I had produced a home page that I had been unable to create in the hours I spent before this. I was blown away!
The big takeaway I want you to get from this is if I had just done what I always do I would NEVER have come across this tool, my website would NOT be ready for the final tweaking and adding of content and I would have sacrificed tons of creative time fooling around with tech stuff I was no good at.
That doesn’t even mention that I now also have a template I can go back to my older sites and use for updating plugins and theme elements. This was a win-win-win scenario if there ever was one!
Cheap Is Just Cheap. Don’t Be Cheap!
So, don’t be cheap and think you’re being smart. You’re just being cheap.
Don’t use frugality as an excuse not to become the awesome entrepreneur you know you have inside you! Use an expert and see where it takes YOU!
Let Me Here From YOU!
If you’ve had an experience where you used an expert I want to hear from you. I know there are good and bad of every kind of “expert”.
I’d like to hear about how using an expert saved you a ton of time, money and headache!
Leave me a comment use our contact form to tell me about it.